Tuesday, 6 October 2009
Christian Louboutin is a footwear designer. Since 1992, his designs have incorporated the shiny, red-lacquered soles that have become his signature. I'll admit it's very "girly" of me to be posting this on my blog in my Design category, but to me Louboutin shoes is one of the greatest pieces of art in the fashion world today. It's so interesting that just the addition of 1 colour, changed the whole look of the shoe. Apparently Louboutin's goal is to “make a woman look sexy, beautiful, to make her legs look as long as he can”. To be honest i don't think I've ever seen sexier shoes than his. The history behind the red soles is that while Christian was working on a prototype of his design in Paris, he loved the color of red nail polish someone was using near him. He quietly put this color on his shoe and ..just with that.. he created fashion history. At some point he thought to use different colors on all his designs, but when he saw how the red looked he knew that it was it. By just adding the 1 colour on the bottom of his shoes, he turned them from any other designer footwear to icon pieces that can be spotted from a mile away. I also really like his logo. it completely suits the whole brand identity, its so classy and french, and i think its timeless. i dont think a logo like that would go out of style, for designer shoes.
I went on the website, and like many other designer brands' sites, it was really cool and properly developed to be completely relevant to the brand image. I love how the image of the shoes walks up to whatever you clicked. the sound effects for that and for the intro of the site makes it more interesting. Some parts of it are quite wacky and weird, but still very relevant.