Friday, 2 October 2009
Ads I like
The similarity between all of these ads is that they're all funny. Many of the most memorable ad campaigns are the funny ones. I think humor is definitely an effective strategy in some advertising. Audiences like to be entertained, and are likely to pay more attention to a humorous commercial than a factual or serious one. Of course funny advertising must be appropriate to both product and customer. The balance between funny and obnoxious is what often differentiates between a good funny ad and a bad one.
The tricky part with humor in advertising is that different things are funny to different people. It would also vary from culture to culture. The target market must as well as media or location should be considered. Humor in advertising may improve brand recognition. It may also give the audience a good impression of the brand. However, consumers may be familiar with and have good feelings towards the product, but their purchasing decisions may not always be affected.