Wednesday 2 September 2009

Zain ad - Ramadan 2008



Just like other religious holidays, Ramadan is a great opportunity for companies to advertise.
It's become really popular in the Middle East that people watch Arabic shows on T.V. These go from drama to history to comedy. The shows are made to last the whole month of Ramadan and people will spend hours watching them (although this is really not supposed to be the meaning of Ramadan, but you know how these things happen). So because of this, brands heavily advertise on T.V. during this month, and there is a lot of competition.
It seems like Zain (a popular telecom company in the Middle East) always takes a lead on television advertising at this time. They seem to know their target audience, what they want to see and what they're going to like. Zain usually captures different aspects within the traditional part of the culture and reflect important morals and values to the veiwers. They're aim and target seems to be clear, even if not immediately to the veiwers, but you know thats partly why they're so successful. Zain's ads have always been popular and talked about in Ramadan during the past years.
The video I posted is their ad from last year, even though this year's ad was equally successful, I personally like the theme and relevance of this one, and the positive message they were trying to convey.
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