Friday, 14 August 2009

a GLASS and a HALF FULL of JOY


We thought the drumming gorilla was random, and then we saw this. Who knew randomness was and effective strategy for advertising? Cadbury did. In their case drumming gorillas and kids with funny eyebrows = selling more chocolate. Which is exactly what happened. One of the things I think is also effective about this ad is its attention to detail. The whole setting for example follows a certain colour scheme that goes with Cadbury’s brand. + the balloon was a great touch.
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  1. Rachel Wyncoll31 August 2009 at 07:55

    Cadbury's sure did hit the nail on the head!
    Another interpretation I read about on the Ads was that they're based arounf what you want to do when no one is looking - the children for instance are fed up of being told to smile, and would much rather pull faces...and the gorilla doesnt just want to sit still and be stared at but make noise and enjoy himself (the drums make this idea less plausable...)

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